Accra, Aug. 4, GNA – The 2016 Chartered Institute of Marketing Ghana (CIMG) marketing performance awards is slated for September 10 at the Banquet Hall of the State House, Accra.
The awards will cover seven major areas: personalities, hall of fame, media/MARCOMS organisations, products, not-for-profit organisations, business organisations and special category.
The theme for the event is: “Democracy and National Cohesion; Marketing a New Political Paradigm.”
Mr Kojo Mattah, the National President of CIMG, launching the 27th edition of the awards for 2015, said the theme was critical because the country had conducted itself to the admiration of people in terms of democratic governance.
He noted that recent utterances within the political class and social commentators were clear signals of recklessness that may lead the nation into conflict if not checked, saying nobody would be immune to the effect of conflict.
“There was the need to work at keeping the peace we are enjoying and collectively guard against any actions or inactions that have the tendency of disturbing the peace,” he added.
Mr Mattah said the CIMG thought it prudent to use the vibrant platform of the national marketing awards to champion the marketing of a new political paradigm to promote peace before, during and after the elections.
He said the happenings in Burundi, South Sudan, Somalia, Central African Republic and D. R. Congo were all election or politically induced.
Mr Mattah said CIMG was marketing the idea and called for all to re-orient towards the promotion of a stable political atmosphere within which businesses and everyone would flourish.
A speech on behalf of Kasser Tee, Vice President of CIMG, said the awards over the years had developed a benchmark by which individuals and corporate organisations rate their performances.
Mr Tee said the awards went through rigorous process starting with corporate entities filling out their individual corporate diaries for their activities within the award areas for the year under consideration.
He explained that adverts were placed in the dailies and letters sent out to request individuals and organisations to nominate candidates for the various award categories according to CIMG’s criteria.
Mr Tee said the nominated candidates were asked to complete a detailed questionnaire to justify why they should be the preferred choice.
The completed questionnaires and supporting schedules are reviewed and assessed with the support of independent assessors from captains of industry and academia and supervised by research partners.