Accra, Jan.11, GNA-Mrs Esther Cobbah, Chief Executive Officer of Stratcom Africa, has emphasised the need for Ghanaian businesses to make corporate communication integral part of their operations.
She said even though some businesses now appreciate the role communication play in projecting their corporate brand and image there is still a lot to be done in that aspect.
Mrs Cobbah made the comment when students from John Cornell University, New York visited Stratcom Africa, a corporate communication organisation in Accra.
The 25-member student delegation from Cornell Business School is in the country to learn and to be exposed to some of the emerging sectors of the economy.
Mrs Cobbah, who is also an alumnus of the University noted that most Ghanaian businesses were not eager to hire the services of professional corporate communication organisations but prefer to employ people they consider to be eloquent to do the work.
She said in most cases the people these companies employed were not able to project and brand their corporate entities as well as communicating effectively with their target audience.
She said even though some corporate organisations now appreciate the functions of corporate communications there is still more to be done in that direction.
Mrs Cobbah said communications could serve as an effective tool for social change especially in communicating government programmes to the people.
She said there cannot be good governance in the country without communication.
She said over the years Stratcom Africa had facilitated the arrival of investors in Ghana, adding that apart from promoting the business opportunities in the country they have equally projected the good image and the friendly nature of the people.
Mr Derrick Appia-Kusi, leader of the Cornell University Students delegation said the objective of the group for coming to Ghana was to expose the university to the rest of the world and to also learn of the challenges facing developing economies.
He said the group was also interested in learning at first hand some of the country’s emerging economies especially oil and gas.